Google aims to provide its users with the most relevant results for their queries. That means: if you want to rank high in Google and get passive, organic traffic, you need to be the most relevant result for the query.
What Is Blogging?
Vikki Velasquez is a copy editor, researcher, and writer. Vikki earned her Bachelor of Arts with honors in Gender, Sexuality, and Women’s Studies, and minored in Religious Studies at Virginia Commonwealth University.
Blogging refers to writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation.
What Is a Blog?
A blog or weblog is a part of a website where you publish content (including text, images, and videos to make the articles informational and engaging) in reverse chronological order or newer posts appearing first.
- Content Frequency: Blogs are regularly updated with new content (even multiple articles a day) while a website is a more static web entity optimized for static content with no new or fresh content.
- Readership & Engagement: A fresh content uploaded, blogs often create a connection with your readers (& subscription options via newsletters) and attract engagement like social shares & comments from the readers. Websites, on the other hand, to do not encourage conversation and hence no scope of audience engagement.
- Better SEO: With a blog, you can cover a whole array of topics and have better content (engaging & in-depth) that helps you stay relevant to search engines and hence rank better for the queries you’re targeting. Websites, on the other hand, are static and have thin or sparse content that doesn’t give them an upper hand in ranking on search engines like Google. (We will talk more about SEO and how to rank later in the article)
- Blogs get more traffic: Another advantage of blogs over websites is that blogs get more visibility on social & search engines. Hence they drive more traffic to you as compared to websites.
This very blogging guide that you’re reading right now is on my blog DigitalGYD.com. It is a perfect example of a blog with regularly updated content, search engine ranking, user engagement etc.
Benefits of Blogging: How Can Blogging Help You?
Step 1: Find a Niche You’re Passionate About
- Pick a niche you love talking about: Unless you’re passionate enough about a topic you can’t pull it off long enough
- Choose a niche you have some clarity on: I am not talking about expertise (it can be acquired while you’re growing your blog) but you need to have some clarity about a topic before you start pumping put blog posts about it. Even if you outsource the blog content, you’ll need some knowledge to supervise your writers and see how your blog is performing.
- Choose a profitable niche: Let’s be honest here. We build blogs to make money or generate leads for profit. Unless you’re just testing out or want to open a hobby blog you need to make sure your blog niche has enough demand amongst the audience. You can do so using a tool like Google Trends (and see how people are searching for a topic and the search trends over time.
Step 2: Choose Your Blogging Platform
Don’t fall for the free blogging platform temptations, they do more harm to you than good. They’re bad for SEO, don’t rank well, lack features and the biggest of them all, you don’t own your content. Your blog can get deleted or compromised and you can’t demand an answer.
Step 3: Choose a Brandable Name of Your Blog
Now, of course, you need to keep all the above things in mind but don’t waste a lot of time in picking up the domain name. Because in the end, the content that you publish will build your brand and not just the domain name.
Step 4: Get Hosting
Step 4: Setup WordPress and Create Your Blog in 10 Minutes
Get feedback on your writing
Every post on our blog is subjected to that scrutiny. We take turns to read each other’s content and offer feedback. We identify areas that could be added/removed, points that could be clarified, sentences that could be worded better, etc.
If you want exceptional work, you need the input of another person. It could be your spouse or a co-worker. You could ask on social if anyone’s interested in helping. Or you could join communities dedicated to improving drafts.
Update older content
I absolutely love how @ahrefs new Content Explorer tool exposes how much our team works on updating/republishing our old content VS publishing new stuff 😇 💪
Do you know any other blogs that are so committed to keeping their content fresh & awesome? 🙂 pic.twitter.com/SIGbEQpWW9— Tim Soulo (@timsoulo) March 27, 2019
If you have Google Analytics installed, you can find pages with decreasing traffic easily. If not, paste some of your older pages into Ahrefs’ Site Explorer and look at the organic traffic graph in the “Overview” report.